Birla Sun life Company Limited is a joint venture between The Aditya Birla Group, one of the largest business houses in India and Sun life Financial Inc., a leading international financial services orgnisation.
The local Knowledge of the Aditya Birla Group combined with the expertise of Sun Life Financial Inc., offers a formidable protection for your future.
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The Aditya Birla Group has a turnover chose to rs.33000 crores with a market capitalization of rs.53400crores (as on 31st March 2006).it has over 72000 employees across all its units worldwide. It is led by its Chairman- Mr. Kumar Mangalam Birla. Some of the key organizations within the group are hindalco, Grasim, Aditya Birla Nuvo etc.
Sun life Financial Inc.and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. Sun Life Financial Inc. has assets under management of over US$516 billion, as on 31st March,2007. Sun Life Financial Inc. is a leading performer in the life insurance market in Canada.
Birla Sun Life Insurance (BSLI) in its 5 successful years of operations has contributed significantly to the growth and development of the life insurance industry in India. It pioneered the launch of Unit Linked Life Insurance plans amongst the private players in India. It was the first player in industry to sell its policies through the Internet. It was the first private sector player to introduce a pure Term plan in the Indian market.
This was supported by sales practices, which brought a degree of transparency that was entirely new to the market. The process of getting sales illustrations signed by customers, offering a free look period on all policies, which are now industry standards were introduce by BSLI. Being a customer centric company, BSLI has invested heavily in technology to build world class processing capabilities.
BSLI has covered more than a million lives since inception and its customer base is spread across more than 1000 towns and cities in India. All this has leaders in the industry in terms of new business premium income. The company has capital base of rs.671crores as on 31st March, 2007.
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